Africa’s creative economy contributes billions of dollars annually and employs millions, yet remains undercapitalised and structurally undervalued. As global demand for African culture, content, and storytelling grows, creatives increasingly need pathways to monetisation, IP protection, and global market access.
The Creative Forge brings together designers, storytellers, artists, producers, and creative entrepreneurs for co-creation sessions, IP and rights discussions, brand collaborations, and funding conversations—positioning creativity as a serious economic engine and source of soft power.

Focus: Creative economy, IP, monetisation, and market access

• Turning Creativity into Scalable Businesses
• IP, Rights, and Ownership in the Creative Economy
• Brand Collaborations: How Creatives and Corporates Can Win Together
• Monetising Content Across Digital Platforms
• Creative Talent and Global Market Access
• Funding the Creative Economy: Grants, Investment, and Partnerships
• Storytelling as Soft Power and Economic Strategy
• Building Sustainable Creative Enterprises in Africa
• Working AI into business modelling